My Message Design team undertook this campaign after being asked by Chapman Radio to promote their music-only livestream in the Student Union. Chapman Radio wanted to raise awareness amongst the Chapman University community about their ad-free livestream, so I led my team of message designers to create the most effective knowledge-based campaign possible for them. I coordinated with various members of Chapman Radio in the first stages of developing a campaign to get a better understanding of the stream and its role on Chapman University’s campus.
The campaign's implementation consisted of three phases:
promotion - social media posts & posters
community interaction - tabling & implementation data collection
lasting impact - giveaway wrap-up & promotional animation
Download my report of the implementation plan here:
These are samples of the animation and flyer I worked with Chapman University community members to create for the campaign and giveaway to promote the Student Union Stream.
